Small group communication Essay Example | Topics and Well Written Essays - 750 words

Little gathering correspondence - Essay Example The film included a gathering of workers who obviously lost their annuity to a plan brought about by a representative inhabitant, Alan Alda (Arthur Shaw), of the structure where they are utilized. The gathering is at first made out of Ben Stiller (Josh), Casey Affleck (Charlie) and Michael Pena (Enrique). They looked for the assistance of a crook, Eddie Murphy (Slide), a businessperson who failed, Matthew Broderick (Mr. Fitzhugh), and a female worker Gabourey Sidibe (Odessa), to take the cash that they saw was covered up in the loft unit of Shaw. The powerful collective choice creation that was displayed in the film are as per the following: (1) the conceptualization stage where issue distinguishing proof was started and where a proposed arrangement was considered; (2) bunch development stage where individuals from the gathering were deliberately chosen by the jobs and obligations that would be embraced; (3) holding bunch gatherings to plainly set up the game plan, methodologies, and assignment of errands; (4) firm cooperation and joint effort of individuals to effectively actualize the planned arrangement; and (5) successful authority style and responsibility to activities that were attempted (Rothwell). Then again, the insufficient dynamic exercises include: (1) absence of trust which added to a couple of individuals to go amiss from the arrangement; (2) absence of research to precisely approve presumptions (the individuals imagined that the taken cash was covered up in a hid vault); (3) failure to get ready for occasions which were spontaneous yet might occur; and (4) inclinations for showing bunch think (Rothwell). The incapable dynamic procedures noted above were away from of shortcomings in brought together deduction, absence of trust in each members’ capacities to carry out the responsibilities appointed and doled out, just as a part of close-mindedness. As per

Cause and Effect Anime free essay sample

Individuals like to watch anime since it is fascinating to watch and have heaps of classification. The character of each character is ideal for every kind and for the storyline of the anime. Anime is alluded as â€Å"Japanese Animation†. Anime can make an impact people. The impact can be awful or acceptable. Some case of the pessimistic impact is individuals pulled back from public activity, become an over the top individual, and they cause the character of the character to be their personality.People to can be a hikikomori (individuals decide to pull back from public activity) on the off chance that they observe an excess of anime. They said watch anime is an outlet for the individuals who don't have a chance to communicate and furthermore for the individuals who need to get away from reality even only for a brief timeframe. They become closed to others and invest more energy in the room. Anime can make individuals need to observe more anime. We will compose a custom exposition test on Circumstances and logical results Anime or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page For instance, my companion didn't care for anime by any stretch of the imagination, however after he watching anime just because, he can not quit watching anime any longer. Individuals who invest most energy to watch anime can turn into a fanatical individual. For instance, my companion watching anime practically all the time he have. He prefers the character of character named Yui in anime K-ON, at that point he purchased an assortment figures of that character. The more regrettable is they searching for organization dependent on the character. Individuals like to impersonate the entire conduct of the character that they like the most in that anime.In other word, they need to turn into the character of that anime. In the event that the character they like is an opponent or the scoundrels in that anime, they can begin to act like that character in genuine world or they make their character to coordinate the character. For instance, they like anime Detective Conan, and they like character named GIN from the dark association. The character of this character is he wouldn't fret murdering individuals who can turn into an impediment to accomplish his goal.They begin to impersonate all the conduct of GIN including the conduct of executing individuals in the event that they feel that individual as an obstruction to accomplish his objective. As should be obvious, the negative impact of the anime is more than the great impact. They can make individuals to close from public activity, contrast others character and the character of the anime, and they make his character equivalent to the character they like, yet we can not live without it since watching anime is one sort of side interest as well.

How to plan for your recommendation letters COLUMBIA UNIVERSITY - SIPA Admissions Blog

How to plan for your recommendation letters COLUMBIA UNIVERSITY - SIPA Admissions Blog The letters of recommendation from the right people address your potential and strengthen your application, thus boosting your chance of getting into good programs. However, the process of getting the good letters could be also stressful. So here are some tips I would love to share for recommendation letters. 1. Select people who know you the best and truly wish you success SIPA prefers that your three references be a mix of academic and professional contacts. You should select people who know you and your work well enough to comment on it and will speak highly of you. It is recommended that when getting a reference from a job, choose someone who was in a position of authority over you and who viewed your work firsthand. 2. Be strategic if you are away from school for a long time or you don’t have professional experience For me, I worked for about five years before coming to SIPA. So I thought it is better for me to get all the three letters from my professional contacts. Thus, I got two letters from my supervisors in two companies which I worked for, and one from a director in a media company where I volunteered for a long time after  college. I thought this was the best possible combination that I could have at that time, rather than reaching out to my undergraduate professors. If you don’t have professional experience but have relevant internship experience, it may be a good idea to ask for a letter from your supervisor in an organization where you did an internship. Keep in mind the Admissions Office recommends anyone  out of school less than three years (possibly five) obtain at least one academic reference. 3. Provide your recommenders as much information as possible The best letters don’t come for free. You should do your best to ensure you have the best possible letters by providing your recommenders with as much information as you can. If it’s your professor, send along a current resume and a piece of writing or assignment that you did in the professor’s class. For both academic and professional contacts, I recommend you include a draft of your personal statement, so that they will know what you are planning for your future career.   You should also provide a description of SIPA so that they get a better sense of what kind of degree you’re pursuing. I would also recommend you encourage them to reference SIPA and your degree program by name to give the letter another level of specificity  for the admissions committee. 4. Ask them early and keep good manners throughout the process Most recommenders are busy people so ask them early to give them enough time to write a letter. Some people might argue that no matter how early you ask, they will start writing nearly toward the deadlines. Even though it is true, it is better to inform them that you need a letter beforehand. Keep in mind that it is also different from asking a letter five days before the deadline versus one month before the deadline. In addition, it is a good idea to send a thank you note after the recommender has written the letter. When you are informed of the admissions decision, don’t forget to send another batch of thank you notes, regardless of whether you get into the programs or not. You may need them again! It is true that you will never be able to have a complete control over the content of your recommendation letters.   But by carefully selecting your recommenders, and making effort to inform them about your background and plans, you will ensure supportive letters that will meet the needs of your application. [Photo courtesy of Rena Sung |  After I got accepted, I flew to Singapore where he is based on to say thank you. The photo was taken at a restaurant with my recommender and another supervisor.]

Week 2 Paper - 1829 Words

Nursing theories and their importance in nursing Jennifer J. Wilson Chamberlain College of Nursing NR 501: Theoretical Basis for Advanced Nursing Instructor Berens 1/12/15 Nursing Theory is often defined as,† an organized framework of concepts and purposes designed to guide the practice of nursing† (Medical Dictionary for the Health Professions and Nursing, 2012). Nursing theories can help patients, managers and other healthcare professionals to recognize what and how much that nurses do contribute to the healthcare field. I never did realize how important theories in nursing practice could be until I became a nursing student myself. Nurses use theories in their everyday practice, but never think about them as being†¦show more content†¦Nightingale’s theory has made a difference in healthcare over the years and still has an impact on healthcare today. Views of Nursing Theory on a Specialization The patient is at the center of the Nightingale model, which shows a holistic view of the person as someone with psychological, intellectual, and spiritual components. This is evidenced by her acknowledgment of the importance of variety. For example, she wrote of â€Å"the degree . . . to which the nerves of the sick suffer from seeing the same walls, the same ceiling, the same surroundings† (Nightingale, 1860). A nurse was defined as any woman who had â€Å"charge of the personal health of somebody† whether well, as in caring for babies and children, or sick, as an â€Å"invalid† (Nightingale, 1860). Above all, nursing was â€Å"service to God in relief of man†; it was a â€Å"calling† and â€Å"God’s work† (Bostridge, 2008). All nursing actions were guided by the nurses’ caring, which was guided by underlying ideas about God. Nightingale placed spiritual needs of the patient right at the top along with caring for the patient. She taught about obedience in relation to nursing and this revealed that she was creating a profession that was based on the role of wife and mother. In her teaching, she tried to concentrate more on the lifestyle and moral conduct of the nurses, rather than their professional skills. The measurement of the art of nursing could not be accomplishedShow MoreRelatedweek 2 paper ENG2251304 Words   |  6 Pagesï » ¿ The movie I will write about is the The Purge Anarchy. I would say have more than one genre. I would say that the genres are action, horror and thriller. Action movies are movies that have a tremendous impact, continue high energy and lots of physical activities. 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Rhetorical Analysis Of Langston Hughes s The American...

‘America’ is a complex, layered idea; one that becomes all the more complex when the deeply embedded construct of race comes into play. As a black man born into a time of overt racial prejudice, Langston Hughes was all too familiar with the double consciousness that came with life as an American minority. This roller coaster is the subject of the vast majority of his literary work and has continued to be a major presence and inspiration for literary work everywhere today. Hughes shows a deep loyalty to the ideals that brought the Declaration of Independence and the Bill of Rights into fruition and, through repeated motifs of the American Dream, seeks to bring about calm in a time of social and political unrest. The poem â€Å"Let America Be America Again,† â€Å"Afro-American Fragment,† and â€Å"As I Grow Older,† are a few of the most vivid examples of his ideals through poetry. Analyzing these poems through cluster criticism supports Donald B. Gi bson’s conclusion that â€Å"Hughes’ commitment to the American ideal was deep†¦and abiding. He held on to it despite his acute awareness of the inequities of democracy, and he seemed to feel that in time justice would prevail, that the promises of the dream would be fulfilled† (45). Hughes felt that the oppression of him and his people by a white supremacy was coming to an end and was ready to receive the justice that had been constantly denied to his people. Cluster analysis, created by Kenneth Burke, finds the writer’s worldview within a text.Show MoreRelatedRhetorical Analysis Of Langston Hughes s The American Dream 3454 Words   |  14 Pagesovert racial prejudice, Langston Hughes was all too familiar with the double consciousness that came with life as an American minority. This roller coaster is the subject of the vast majority of his literary work and has continued to be a major presence and inspiration for literary work everywhere today. Hughes shows a deep loyalty to the ideals that brought the Declaration of Independence and the Bill of Rights into fruition and, through repeated motifs of the American Dream, seeks to bring about

Marketing research Free Essays

For starting any new business, a great source of information about product research, manufacturing methods,   market conditions and demand for new product in the market and whether the new business would be appealing to customers as well to the entrepreneur are some of the basic concepts that an entrepreneur must study in detail before venturing into a new business. Whether it is a safety pin or an ear cleaning bud, every thing is a matter of choice and pride for a customer. Keeping this fact in view, an entrepreneur must carefully launch the chosen product into market and make a big success by satisfying and meeting the requirement of a customer. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now Business is always a dual procedure of give-n-take-n-give, generally explaining whereas in business language buy-sell and demand-supply.  Ã‚  Ã‚   Although the scenario of business has changed in these globalized times, the fundamental concepts of business and approach to starting a new business did not change in any manner and in fact more market research has been done to understand the psychology of a customer and the up and down trends of markets. â€Å"The systematic gathering, recording and analyzing of data relating to the marketing of goods and services†. (The American Marketing Association AMA, 1961)   Another way of explaining the term â€Å"marketing research† would be   acquisition of information by entrepreneurs through the medium of conducting surveys, collecting opinions, evaluation of marketing performance and assessing the trend of product market in every particular area.   Marketing research is performed in order to provide a view to entrepreneurs as to where to start the business and at which level i.e. at manufacturing level or marketing level   . Manufacturing level brings new products into the market whereas only marketing  level, brings another brand of product to compete with the existing brands in the market.   In this paper, entrepreneur is venturing into the business   of manufacture of disposable shower caps in spite of the fact that this product is already existing in the market.   The basic reason for launching this business is, the demand and consumer market for shower caps is greater than the present supply. Entrepreneur would like to manufacture and supply shower caps   at a low cost. Market research on shower caps indicates there are huge number of companies in many countries, viz., U.S, Europe, Japan and in many Asian countries. Considering the fact that globally there is a billion population, a total head count of one billion heads require shower caps while taking   a shower. The capacity of existing manufacturing   companies is definitely not   in a position to meet the demand of shower caps and with this analysis, entrepreneur would like to launch into this business offering two big advantages to the customers. The first being the pricing of disposal shower caps would be at $0.50 cents whereas the present market price of a shower cap is quoted at $1.50 for each piece and for three piece set it is quoted $1.00. [1]   These shower caps are beautifully designed in various colors whereas the present entrepreneur would be using a polythene sheet material   which is easy to use and low in pricing easily affordable for every customer which is the pricing is quoted at $0.50 cents.   Further these shower caps branded as â€Å"takeoff† are marketed to various retails shops of personal care products, offering a 10ml bathing gel as a free gift in the initial stage of its launch and later after a period of six months, for every purchase of six piece of shower cap the price would be $2.50 cents i.e. a discount of $0.50 cents on every bulk pack of shower cap. These shower caps can be used for children, young boy and girls apart from men and women and even elderly and ageing people can use for many purposes of dyeing hair, coloring hair or in conditioning hair styles apart from using in regular showers. The above discussion details about the present market trend of shower caps and the margin of success of entrepreneur receives when new brand of â€Å"takeoff† shower caps are launched into the market whereas entrepreneur must collect data about competitors pricing, method of manufacturing, markets and areas covered and the psychology of consumer. Further entrepreneur must also collect data about the opinions of customers by survey of these disposable shower caps   to find out how satisfying and attractive these shower caps are apart from its usage and pricing.   SWOT analysis , study of 4Ws and 1H (what, when, where, why and How) 4P’s of marketing product, place, price and promotion and sources of financing.   This is the primary requirement for starting a new business. An in-depth study of marketing research is more benefiting for the entrepreneur with the fact that, even for launching new personal care products in future, this marketing research would be more useful in creating successful market, satisfying customers and in making profits from business. Successful marketing research do not conclude a fact that there are no warning areas which turn a business into a failure either in manufacturing, finances or in consumer market.   Therefore, keeping these sensitive areas of failure, entrepreneur has to be   cautious in following marketing research by test-check methods in order to prevent critical areas   and to stabilize the product in the market.   Further, it is required to understand the trend of market   for present and for future and accordingly launch product into the market.   For instance, what are the marketing strategies,   what are the forecasting figures of sales for a period of one year or two years, how to launch advertising, is it required, or door-to-door campaign and selling is suitable for this product, how to appoint marketing executives, such as these important issues have to be clearly analyzed by entrepreneur in marketing research. Especially marketing strategies and marketing concepts have to be analyzed in terms of launching a product into the market, such as entry timing,   risk concepts,   sinking-the-boat-risk,   missing-the-boat-risk and models of marketing strategies such as marketing decisions, marketing training, product portfolio, customer portfolio and mapping techniques.   It is also important to consider here that the budget for market research should be proportionate to the significance and finance of business that is being invested by the entrepreneur. Theoretically there are two approaches to marketing research. (1) quantitative (2) qualitative   Quantitative marketing research begins with â€Å"how many† or â€Å"how much† whereas qualitative marketing research begins with â€Å"why† or â€Å"how†.   Quantitative research considers decisions by conducting surveys whereas qualitative research considers decisions based on observations or opinion feedback or conversation with customers. Conclusion A clear data collection about market, interests and opinions from customers, goals and objectives of business would first stabilize the business in the market, and at   gradual pace business picks up whatever may be category of product that is launched into the market. References David J. Snepenger,   Marketing Research for Entrepreneurs and Small Business Managers Accessed February 2, 2008 Paul Reynolds, Marketing Made Simple Accessed February 1, 2008 from   http://books.google.com/books?id=yU9Aym_haLcCpg=PA190lpg=PA190dq=market+research+made+easysource=webots=vALv-ddcH_sig=_rtZnnjA9xX52dFr8OyCtskHesU [1] http://pc-link.biz/shower/ How to cite Marketing research, Essays Marketing research Free Essays Behavioral data about customers actions and interaction with the organization e. G. They are data about consumers’ buying habits, brand preferences, and product usage. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now 2. Volunteered data surveys and questionnaires 3. Attributed data from marketing research studies. They are data that represents an individual characteristic or a count. Examples : the presence or absence of a required label on a product, no. Of people goes to movie no average or ranking 4. Profile data linking with other sources stereographic profiling systems, lifestyle databases unit 9 P. 95 Let me show you an example of a SPAS data set – a collection of related information This is the role to provide high quality of information to management. Unit 9 3/17 Socializing status Age Martial Status Education Occupation Income Living location Frequency of traveling per month Frequency of watching movie in cinema Expenditure on wine Use of technology What kinds of mobile phone do you use? Unit 94/17 The Integration of Marketing Research 1 Customer databases 2 Customer databases are very important because of the following reasons. As a source of marketing intelligence On customer purchase behavior Customer loyalty (length of relationship, value) Customer response to marketing communications, new products, price changes Data Gathering Discover Hidden Pattern Includes information from other internal sources, such as: sales, customer satisfaction, complaints, advertising spend, previous promotional campaigns, previous research studies Now Traditionally Let me show you an example Still prevalent but now feeding the databases As marketing decision support systems creates an interactive system to assist in analysis of marketing issues through: doodling, trends, forecasts, statistical evaluation real-time reports and critical incident alerts by computer How do we collect and handle data ? Survey Observation Databases identify respondents and topics Make Forecast Hard Copy Outdated Describe Facts unit 9 5/17 Database Customers Competitors Markets There is new term to replace this in Not Necessary now !! Why ? World it is Credit cards, Octopus cards, online shopping, Internet from text in Wilson (2006) by McLeod 2010 Adapted surfing can all record our shopping behavior. Unit 96/17 Marketing Research 2 In the past, surveys were used to get information on customer behavior, awareness levels, attitudes Now, organizations often hold significant amounts of data on customers In conducting market research, marketing information should analyze the macro as well as micro environment. How to cite Marketing research, Essays Marketing Research Free Essays Layout 1. Introduction of coca cola beverage (discovery ,formation ,business etc ) 2. Product mix (name of products and there discriptions ) 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now Pricing strategies 4. Product life cycle for coke 5. Conclusion Intro India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1. 7 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages. These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2. . This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that â€Å"an extra production of 1000 cases generates an extra employment of 410 man days. † Product mix Product pricing the pricing Strategy a business will use will have t o focus on achieving the marketing plan’s objectives and support the positioning of the product, and take external factors such as economic conditions and competitors in to account. There are 5 strategies available to business: Market skimming pricing, Penetration pricing, Loss leaders, Price Points and Discounts. Over the years Coca Cola has used Penetration Pricing as a way of grabbing a foothold in the market and won a market share. It’s product penetrated the marketplace. Once customer loyalty is established as seen with Coca Cola it is then able to slowly raise the price of its product. There has been a fierce pricing rivalry between Coca Cola and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to sacrifise short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best. Pricing Methods Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality. If the price is too high, consumers will spend their money on other goods and services. If the price is too low, the firm can lose money and go out of business. Pricing methods include: Cost based Pricing, Market based pricing and Competition based Pricing. Over the years Coca has lost ground here in it’s pricing but has regained it’s strength as it employed the Competition-based pricing method which allowed it to compete more effectively in the soft drink market. Leader follower pricing occurs when there is one quite powerful business in the market which is thought to be the market leader. The business will tend to have a larger market share, loyal customers and some technological edge, thus the case currently with Coke, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the Coca Cola. Survival in the market place, own 60 % of market share by 2007, increase further awareness of product and a return on 20% on capital employed for August 2007. Coca-Cola is a behemoth of an organisation with over 3,500 products expanding to over 200 countries. The success of Coke is in part because of its successful pricing strategies. Coca-Cola’s strategies include stabilising prices, unveiling customised products to new markets and engaging in price discrimination. Hedging The primary ingredients of Coca-Cola’s most popular beverage, Coke, include corn syrup and sugar. One of its pricing strategies is hedging corn, which can be a volatile commodity. When droughts occur, farming regulations change or the dollar grows weaker, the price of any commodity can swing wildly. These fluctuations create instability for businesses reliant on the commodity as a main input for their productions. By locking in the price of this commodity, the business removes the uncertainty of changing prices due to market forces. Coca-Cola hedges corn syrup by establishing a price in advance, thereby keeping the value of the commodity stable. Michael Czinkota, author of â€Å"Fundamentals of International Business,† explains how Coca-Cola hedges foreign currency as well — in 2000, its strategy yielded ? 56 million in additional revenue. Seasonal Pricing Coca-Cola changes the price of its products depending on the season. Soda goes on sale during Thanksgiving, Super Bowl Sunday, Fourth of July and other holidays. This is in part because competitors lower prices during this time as a way to get customers to purchase their products. Additionally, grocery stores lower the price of soda during these times because of its high profit margin. By getting consumers in the store to purchase Coke at a discount, the store hopes they will buy other items on the shelves. Thus, a common pricing strategy of Coke is capitalising on the increased consumer demand during these occasions by lowering prices. Plc When referring to each and every product or service ever placed before the consumer i. e. in the long term all the existing products and services are dead. For e. g. – Replacement of Ford Cortina ( a highly successful car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and the replacement of the old Mondeo by the new Mondeo in 2001. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle. To be able to market its product properly, a business must be aware of the product life cy cle of its product. The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. In foreign markets the product life cycle is in more of a growth trend Coke’s advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle Coca-Cola is currently going through the maturity stage. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. Since its beginning in the spring of 1886 Coca-Cola has become the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverages in the world. The Company and its subsidiaries employ nearly 31,000 people around the world. Its headquarters is in Atlanta, Georgia During the maturity stage, products usually go through a slowdown in sales growth. According to Coca-Cola’s 2001 annual report, sales have increased by 1. 02% compared to last year. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during its growth stage. Conclusion How to cite Marketing Research, Essays Marketing Research Free Essays If research in the management area cannot be 100 percent scientific, why bother to do it at all? Comment on this statement Research in the management area that is dealing with human behavior cannot be 100 percent scientific. However, such research is necessary and useful for detecting problems and coming up with solutions to ensure that problems do not get out of control. Management research makes a valuable contribution in as much that it can help organizations function smoothly and effectively and help managers and individuals at all levels in experience a better organization. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now . Critique the following research done in a service industry as to the extent to which it meets the hallmarks of scientific investigation discussed. The problem had to be attended to very quickly and the results are expected to be fairly accurate with at least 85 percent chance of success in problem solving. Purposiveness : The phone company has started with a definite aim or purpose for the research. The purpose is to improve telephone service because of a complaint. The company wanted to pinpoint the specific problems and take corrective action. Rigor : A good theoretical base and a sound methodological design would add rigor to a purposive study. The company did not get too much into the theoretical basis. The theory was developed based on existing circumstances. So it cannot be considered in the terms of rigor. Testability : Valid if, after talking to a random selection of employees of the organization and study of the previous research done in the area takes place. However, we cannot be sure since the basic theory is developed by the company. Replicability : These experiments can be applied to other companies that have a similar problem, but the truth is still questionable because real theory is not yet known. Precision and confidence : Precision and confidence is still in doubt because the theory used is not yet the ultimate theory and has not been proven true. Objectivity : The conclusions drawn through the interpretation of the results of data analysis should be objective. According to the research, the theory developed includes objective data sample consisting of 100 costumers. Generalizability : It refers to the scope of applicability of the research finding in one organizational setting to other settings. This experiment can be used for companies that have similar problems. Parsimory : Simplicity in explaining the phenomena or problems that occur, and in generating solutions for the problems. The experiment is simple when viewed from the manner of workmanship and the number of samples. How to cite Marketing Research, Papers Marketing Research Free Essays Are people aware who Jim Mitchell is? Do people know Jim Mitchell intentions/goals for running? Who are the other candidates running for governor? How many registered voters are in the state? On a scale from 1-10, what is your intention on voting? 2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation. What is the buying power for the young generation? 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now A. The research purpose of this study should show why Crystal-Clear Lens has not en able to obtain breakable sales after being in the market for more than 5 years. B. The research purpose comprises an understanding between the manager and the researcher of identifying problems or opportunities that need to be studied, decision alternatives that need to be evaluated, and users of the research results. The research objective is a statement of what information Is needed. In this case, the purpose of the research Is to show why the reasons why the company has not been able to meet sales/breakable. The research objective will provide a solution/ opportunity to the problem. C. Are people aware of Crystal-Clear Lens? Is there any coupons being offered for first time customers? Does Crystal-Clear Lens have any partnerships with opticians? Is Crystal-Clear Lens offering express mail? What customers are you targeting? D. Hypothesis: If people are not aware of Crystal-Clear Lens, advertising to customers will be a good Idea to create awareness. Hypothesis: Coupons are a great Incentive to get people to go to your store. Customers love the Idea of getting a good deal. Chapter 4 4. Moving forward with the exploratory study, I would use qualitative research to show how the new, automatic Inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be Improved? What are some ways we can manage production effectively? 10. I think the descriptive design would be the most appropriate for this case. Research purpose: The purpose of the study Is to show If the new flavored Ice cream will be a successful product. Research questions: What kind of Ice cream does the premium market buy and who buys our brand? What Is our current Image? Where do people buy our products? Hypothesis: Older people buy our brand, whereas the younger generation buy from competitors. Marketing Research By chunkymunky726 1. Are people aware who Jim Mitchell is? Research objective is a statement of what information is needed. In this case, the purpose of the research is to show why the reasons why the company has not been will be a good idea to create awareness. Hypothesis: Coupons are a great incentive to get people to go to your store. Customers love the idea of getting a good deal. Show how the new, automatic inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be improved? Purpose: The purpose of the study is to show if the new flavored ice cream will be a successful product. Research questions: What kind of ice cream does the premium market buy and who buys our brand? What is our current image? How to cite Marketing Research, Essays

Marketing research Free Essays

For starting any new business, a great source of information about product research, manufacturing methods,   market conditions and demand for new product in the market and whether the new business would be appealing to customers as well to the entrepreneur are some of the basic concepts that an entrepreneur must study in detail before venturing into a new business. Whether it is a safety pin or an ear cleaning bud, every thing is a matter of choice and pride for a customer. Keeping this fact in view, an entrepreneur must carefully launch the chosen product into market and make a big success by satisfying and meeting the requirement of a customer. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now Business is always a dual procedure of give-n-take-n-give, generally explaining whereas in business language buy-sell and demand-supply.  Ã‚  Ã‚   Although the scenario of business has changed in these globalized times, the fundamental concepts of business and approach to starting a new business did not change in any manner and in fact more market research has been done to understand the psychology of a customer and the up and down trends of markets. â€Å"The systematic gathering, recording and analyzing of data relating to the marketing of goods and services†. (The American Marketing Association AMA, 1961)   Another way of explaining the term â€Å"marketing research† would be   acquisition of information by entrepreneurs through the medium of conducting surveys, collecting opinions, evaluation of marketing performance and assessing the trend of product market in every particular area.   Marketing research is performed in order to provide a view to entrepreneurs as to where to start the business and at which level i.e. at manufacturing level or marketing level   . Manufacturing level brings new products into the market whereas only marketing  level, brings another brand of product to compete with the existing brands in the market.   In this paper, entrepreneur is venturing into the business   of manufacture of disposable shower caps in spite of the fact that this product is already existing in the market.   The basic reason for launching this business is, the demand and consumer market for shower caps is greater than the present supply. Entrepreneur would like to manufacture and supply shower caps   at a low cost. Market research on shower caps indicates there are huge number of companies in many countries, viz., U.S, Europe, Japan and in many Asian countries. Considering the fact that globally there is a billion population, a total head count of one billion heads require shower caps while taking   a shower. The capacity of existing manufacturing   companies is definitely not   in a position to meet the demand of shower caps and with this analysis, entrepreneur would like to launch into this business offering two big advantages to the customers. The first being the pricing of disposal shower caps would be at $0.50 cents whereas the present market price of a shower cap is quoted at $1.50 for each piece and for three piece set it is quoted $1.00. [1]   These shower caps are beautifully designed in various colors whereas the present entrepreneur would be using a polythene sheet material   which is easy to use and low in pricing easily affordable for every customer which is the pricing is quoted at $0.50 cents.   Further these shower caps branded as â€Å"takeoff† are marketed to various retails shops of personal care products, offering a 10ml bathing gel as a free gift in the initial stage of its launch and later after a period of six months, for every purchase of six piece of shower cap the price would be $2.50 cents i.e. a discount of $0.50 cents on every bulk pack of shower cap. These shower caps can be used for children, young boy and girls apart from men and women and even elderly and ageing people can use for many purposes of dyeing hair, coloring hair or in conditioning hair styles apart from using in regular showers. The above discussion details about the present market trend of shower caps and the margin of success of entrepreneur receives when new brand of â€Å"takeoff† shower caps are launched into the market whereas entrepreneur must collect data about competitors pricing, method of manufacturing, markets and areas covered and the psychology of consumer. Further entrepreneur must also collect data about the opinions of customers by survey of these disposable shower caps   to find out how satisfying and attractive these shower caps are apart from its usage and pricing.   SWOT analysis , study of 4Ws and 1H (what, when, where, why and How) 4P’s of marketing product, place, price and promotion and sources of financing.   This is the primary requirement for starting a new business. An in-depth study of marketing research is more benefiting for the entrepreneur with the fact that, even for launching new personal care products in future, this marketing research would be more useful in creating successful market, satisfying customers and in making profits from business. Successful marketing research do not conclude a fact that there are no warning areas which turn a business into a failure either in manufacturing, finances or in consumer market.   Therefore, keeping these sensitive areas of failure, entrepreneur has to be   cautious in following marketing research by test-check methods in order to prevent critical areas   and to stabilize the product in the market.   Further, it is required to understand the trend of market   for present and for future and accordingly launch product into the market.   For instance, what are the marketing strategies,   what are the forecasting figures of sales for a period of one year or two years, how to launch advertising, is it required, or door-to-door campaign and selling is suitable for this product, how to appoint marketing executives, such as these important issues have to be clearly analyzed by entrepreneur in marketing research. Especially marketing strategies and marketing concepts have to be analyzed in terms of launching a product into the market, such as entry timing,   risk concepts,   sinking-the-boat-risk,   missing-the-boat-risk and models of marketing strategies such as marketing decisions, marketing training, product portfolio, customer portfolio and mapping techniques.   It is also important to consider here that the budget for market research should be proportionate to the significance and finance of business that is being invested by the entrepreneur. Theoretically there are two approaches to marketing research. (1) quantitative (2) qualitative   Quantitative marketing research begins with â€Å"how many† or â€Å"how much† whereas qualitative marketing research begins with â€Å"why† or â€Å"how†.   Quantitative research considers decisions by conducting surveys whereas qualitative research considers decisions based on observations or opinion feedback or conversation with customers. Conclusion A clear data collection about market, interests and opinions from customers, goals and objectives of business would first stabilize the business in the market, and at   gradual pace business picks up whatever may be category of product that is launched into the market. References David J. Snepenger,   Marketing Research for Entrepreneurs and Small Business Managers Accessed February 2, 2008 Paul Reynolds, Marketing Made Simple Accessed February 1, 2008 from   http://books.google.com/books?id=yU9Aym_haLcCpg=PA190lpg=PA190dq=market+research+made+easysource=webots=vALv-ddcH_sig=_rtZnnjA9xX52dFr8OyCtskHesU [1] http://pc-link.biz/shower/ How to cite Marketing research, Essays Marketing research Free Essays Behavioral data about customers actions and interaction with the organization e. G. They are data about consumers’ buying habits, brand preferences, and product usage. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now 2. Volunteered data surveys and questionnaires 3. Attributed data from marketing research studies. They are data that represents an individual characteristic or a count. Examples : the presence or absence of a required label on a product, no. Of people goes to movie no average or ranking 4. Profile data linking with other sources stereographic profiling systems, lifestyle databases unit 9 P. 95 Let me show you an example of a SPAS data set – a collection of related information This is the role to provide high quality of information to management. Unit 9 3/17 Socializing status Age Martial Status Education Occupation Income Living location Frequency of traveling per month Frequency of watching movie in cinema Expenditure on wine Use of technology What kinds of mobile phone do you use? Unit 94/17 The Integration of Marketing Research 1 Customer databases 2 Customer databases are very important because of the following reasons. As a source of marketing intelligence On customer purchase behavior Customer loyalty (length of relationship, value) Customer response to marketing communications, new products, price changes Data Gathering Discover Hidden Pattern Includes information from other internal sources, such as: sales, customer satisfaction, complaints, advertising spend, previous promotional campaigns, previous research studies Now Traditionally Let me show you an example Still prevalent but now feeding the databases As marketing decision support systems creates an interactive system to assist in analysis of marketing issues through: doodling, trends, forecasts, statistical evaluation real-time reports and critical incident alerts by computer How do we collect and handle data ? Survey Observation Databases identify respondents and topics Make Forecast Hard Copy Outdated Describe Facts unit 9 5/17 Database Customers Competitors Markets There is new term to replace this in Not Necessary now !! Why ? World it is Credit cards, Octopus cards, online shopping, Internet from text in Wilson (2006) by McLeod 2010 Adapted surfing can all record our shopping behavior. Unit 96/17 Marketing Research 2 In the past, surveys were used to get information on customer behavior, awareness levels, attitudes Now, organizations often hold significant amounts of data on customers In conducting market research, marketing information should analyze the macro as well as micro environment. How to cite Marketing research, Essays Marketing Research Free Essays Layout 1. Introduction of coca cola beverage (discovery ,formation ,business etc ) 2. Product mix (name of products and there discriptions ) 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now Pricing strategies 4. Product life cycle for coke 5. Conclusion Intro India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1. 7 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages. These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2. . This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that â€Å"an extra production of 1000 cases generates an extra employment of 410 man days. † Product mix Product pricing the pricing Strategy a business will use will have t o focus on achieving the marketing plan’s objectives and support the positioning of the product, and take external factors such as economic conditions and competitors in to account. There are 5 strategies available to business: Market skimming pricing, Penetration pricing, Loss leaders, Price Points and Discounts. Over the years Coca Cola has used Penetration Pricing as a way of grabbing a foothold in the market and won a market share. It’s product penetrated the marketplace. Once customer loyalty is established as seen with Coca Cola it is then able to slowly raise the price of its product. There has been a fierce pricing rivalry between Coca Cola and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to sacrifise short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best. Pricing Methods Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality. If the price is too high, consumers will spend their money on other goods and services. If the price is too low, the firm can lose money and go out of business. Pricing methods include: Cost based Pricing, Market based pricing and Competition based Pricing. Over the years Coca has lost ground here in it’s pricing but has regained it’s strength as it employed the Competition-based pricing method which allowed it to compete more effectively in the soft drink market. Leader follower pricing occurs when there is one quite powerful business in the market which is thought to be the market leader. The business will tend to have a larger market share, loyal customers and some technological edge, thus the case currently with Coke, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the Coca Cola. Survival in the market place, own 60 % of market share by 2007, increase further awareness of product and a return on 20% on capital employed for August 2007. Coca-Cola is a behemoth of an organisation with over 3,500 products expanding to over 200 countries. The success of Coke is in part because of its successful pricing strategies. Coca-Cola’s strategies include stabilising prices, unveiling customised products to new markets and engaging in price discrimination. Hedging The primary ingredients of Coca-Cola’s most popular beverage, Coke, include corn syrup and sugar. One of its pricing strategies is hedging corn, which can be a volatile commodity. When droughts occur, farming regulations change or the dollar grows weaker, the price of any commodity can swing wildly. These fluctuations create instability for businesses reliant on the commodity as a main input for their productions. By locking in the price of this commodity, the business removes the uncertainty of changing prices due to market forces. Coca-Cola hedges corn syrup by establishing a price in advance, thereby keeping the value of the commodity stable. Michael Czinkota, author of â€Å"Fundamentals of International Business,† explains how Coca-Cola hedges foreign currency as well — in 2000, its strategy yielded ? 56 million in additional revenue. Seasonal Pricing Coca-Cola changes the price of its products depending on the season. Soda goes on sale during Thanksgiving, Super Bowl Sunday, Fourth of July and other holidays. This is in part because competitors lower prices during this time as a way to get customers to purchase their products. Additionally, grocery stores lower the price of soda during these times because of its high profit margin. By getting consumers in the store to purchase Coke at a discount, the store hopes they will buy other items on the shelves. Thus, a common pricing strategy of Coke is capitalising on the increased consumer demand during these occasions by lowering prices. Plc When referring to each and every product or service ever placed before the consumer i. e. in the long term all the existing products and services are dead. For e. g. – Replacement of Ford Cortina ( a highly successful car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and the replacement of the old Mondeo by the new Mondeo in 2001. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle. To be able to market its product properly, a business must be aware of the product life cy cle of its product. The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. In foreign markets the product life cycle is in more of a growth trend Coke’s advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle Coca-Cola is currently going through the maturity stage. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. Since its beginning in the spring of 1886 Coca-Cola has become the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverages in the world. The Company and its subsidiaries employ nearly 31,000 people around the world. Its headquarters is in Atlanta, Georgia During the maturity stage, products usually go through a slowdown in sales growth. According to Coca-Cola’s 2001 annual report, sales have increased by 1. 02% compared to last year. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during its growth stage. Conclusion How to cite Marketing Research, Essays Marketing Research Free Essays If research in the management area cannot be 100 percent scientific, why bother to do it at all? Comment on this statement Research in the management area that is dealing with human behavior cannot be 100 percent scientific. However, such research is necessary and useful for detecting problems and coming up with solutions to ensure that problems do not get out of control. Management research makes a valuable contribution in as much that it can help organizations function smoothly and effectively and help managers and individuals at all levels in experience a better organization. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now . Critique the following research done in a service industry as to the extent to which it meets the hallmarks of scientific investigation discussed. The problem had to be attended to very quickly and the results are expected to be fairly accurate with at least 85 percent chance of success in problem solving. Purposiveness : The phone company has started with a definite aim or purpose for the research. The purpose is to improve telephone service because of a complaint. The company wanted to pinpoint the specific problems and take corrective action. Rigor : A good theoretical base and a sound methodological design would add rigor to a purposive study. The company did not get too much into the theoretical basis. The theory was developed based on existing circumstances. So it cannot be considered in the terms of rigor. Testability : Valid if, after talking to a random selection of employees of the organization and study of the previous research done in the area takes place. However, we cannot be sure since the basic theory is developed by the company. Replicability : These experiments can be applied to other companies that have a similar problem, but the truth is still questionable because real theory is not yet known. Precision and confidence : Precision and confidence is still in doubt because the theory used is not yet the ultimate theory and has not been proven true. Objectivity : The conclusions drawn through the interpretation of the results of data analysis should be objective. According to the research, the theory developed includes objective data sample consisting of 100 costumers. Generalizability : It refers to the scope of applicability of the research finding in one organizational setting to other settings. This experiment can be used for companies that have similar problems. Parsimory : Simplicity in explaining the phenomena or problems that occur, and in generating solutions for the problems. The experiment is simple when viewed from the manner of workmanship and the number of samples. How to cite Marketing Research, Papers Marketing Research Free Essays Are people aware who Jim Mitchell is? Do people know Jim Mitchell intentions/goals for running? Who are the other candidates running for governor? How many registered voters are in the state? On a scale from 1-10, what is your intention on voting? 2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation. What is the buying power for the young generation? 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now A. The research purpose of this study should show why Crystal-Clear Lens has not en able to obtain breakable sales after being in the market for more than 5 years. B. The research purpose comprises an understanding between the manager and the researcher of identifying problems or opportunities that need to be studied, decision alternatives that need to be evaluated, and users of the research results. The research objective is a statement of what information Is needed. In this case, the purpose of the research Is to show why the reasons why the company has not been able to meet sales/breakable. The research objective will provide a solution/ opportunity to the problem. C. Are people aware of Crystal-Clear Lens? Is there any coupons being offered for first time customers? Does Crystal-Clear Lens have any partnerships with opticians? Is Crystal-Clear Lens offering express mail? What customers are you targeting? D. Hypothesis: If people are not aware of Crystal-Clear Lens, advertising to customers will be a good Idea to create awareness. Hypothesis: Coupons are a great Incentive to get people to go to your store. Customers love the Idea of getting a good deal. Chapter 4 4. Moving forward with the exploratory study, I would use qualitative research to show how the new, automatic Inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be Improved? What are some ways we can manage production effectively? 10. I think the descriptive design would be the most appropriate for this case. Research purpose: The purpose of the study Is to show If the new flavored Ice cream will be a successful product. Research questions: What kind of Ice cream does the premium market buy and who buys our brand? What Is our current Image? Where do people buy our products? Hypothesis: Older people buy our brand, whereas the younger generation buy from competitors. Marketing Research By chunkymunky726 1. Are people aware who Jim Mitchell is? Research objective is a statement of what information is needed. In this case, the purpose of the research is to show why the reasons why the company has not been will be a good idea to create awareness. Hypothesis: Coupons are a great incentive to get people to go to your store. Customers love the idea of getting a good deal. Show how the new, automatic inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be improved? Purpose: The purpose of the study is to show if the new flavored ice cream will be a successful product. Research questions: What kind of ice cream does the premium market buy and who buys our brand? What is our current image? How to cite Marketing Research, Essays